Azadea group is one of the biggest retail companies in Lebanon. Azadea helped the Lebanese people to buy the trendiest clothes and accessories with good prices. The old Lebanese clothing stores used to bring their products from Europe and US that’s why prices were expensive. After the opening of Azadea in Lebanon with more than 35 international franchise brands and most of them are cheaper than the Lebanese market and better quality, people started to be loyal customers for Azadea’s shops.
Azadea Group have Zara, Massimo Dutti, Bershka, Pull & Bear, Stradivarius, Oysho, Uterque, Zara Home, Mango, Virgin Megastore, Sunglass Hut, Paul, Salsa, Promod, Boggiand Punt Roma. It is true that Azadea started in Beirut, Lebanon, but now Azadea is operating in all the Middle East: United Arab Emirates (1993), Kuwait (1998), Qatar (1998), Bahrain (1999), Jordan (2001), Romania (2004), Egypt (2005), Saudi Arabia (2007), Oman (2007) and Erbil (2009).
Concerning Azadea’s management it is one of the most professional management and administration in the Middle East. It is not easy to manage around 6000 employees and 350 stores around the Middle East Region. But Azadea is managing it and they are very successful until now in their business.